Consumer goods company PZ Cussons has concluded its strategic review and announced its decision to retain its Africa business, reversing a potential exit. The decision is driven by improving economic indicators in Nigeria and projections for 900 million population growth across Africa over the next 25 years.
The company stated that retaining the business offers the greatest value, allowing the Group to balance its portfolio between developed and emerging markets, including Indonesia and Nigeria. The Africa business generated £141 million in revenue and £16 million in adjusted operating profit in FY25.
Key Details and Strategy
- Edible Oils Sale: As part of the restructuring, PZ Cussons sold its 50 per cent stake in its non-core edible oils business, PZ Wilmar Limited, for $70 million.
- Three Pillars of Growth: The core strategy involves Core Growth (strengthening Nigeria, Kenya, Ghana operations), Category Expansion (entering men’s grooming/beauty), and Pan-Africa Growth (expanding into new African markets).
PZ Cussons currently maintains a 73.3 per cent stake in PZ Cussons Nigeria Plc.
