The Advertisers Association of Nigeria (ADVAN) will host the 2026 African Marketing Excellence Awards.
Scheduled for 28 March at the MUSON Centre in Lagos, the event unites top marketing leaders.
It brings together business executives and professionals from across Africa to celebrate outstanding campaigns.
This year, ADVAN introduces an international panel of judges to strengthen evaluation credibility.
The move aligns the awards with global standards and enhances recognition for marketing achievements.
International judges include Mounir Jazouli from Bank of Africa, Morocco, Brian Yuyi from South Africa, and Emmanuela Milne from the United States.
These experts collaborate with local professionals from academia and industry to ensure rigorous assessments.
Local judges include Bolajoko Dixon-Ogbechi, Aderemi Ademilua, Abidemi Junaid, Toruka Osadunkwu, and Zion Rufus.
The combination of global and local expertise reinforces integrity and confidence in award outcomes.
The awards recognise creativity, strategic execution, and measurable impact across Africa’s marketing landscape.
This year’s ceremony features a keynote by Obafemi Banigbe, CEO of T2Mobile, on emerging trends.
Additionally, three industry leaders will receive honours for exceptional business growth contributions.
Recipients include Olusegun Alebiosu of First Bank, Girish Sharma of Guinness Nigeria, and Karl Toriola of MTN Nigeria.
ADVAN emphasises the awards inspire innovation, strengthen networks, and drive growth across Africa.
Marketers gain opportunities to showcase campaigns while adopting best practices and professional strategies.
The 2026 African Marketing Excellence Awards elevate industry standards and foster continental collaboration.
Nigeria positions itself as a hub for innovation, creativity, and impactful marketing initiatives.
The event highlights the importance of recognition, learning, and continuous advancement within Africa’s marketing ecosystem.
Overall, the awards promise to boost visibility, celebrate talent, and transform the marketing landscape continent-wide.
