Pearl Ubani, beauty entrepreneur and founder of Myria Gee Global Enterprise Ltd, has emerged as the winner of the tenth edition of The Next Titan Nigeria. Securing the N40 million grand prize at the finale held in Lagos. Her victory came after ten rigorous weeks of strategic business tasks, boardroom confrontations, and intense eliminations that tested the contestants’ creativity and resilience.
According to the organisers, Ubani’s standout leadership, coupled with her commitment to building a sustainable and innovative beauty industry in Nigeria, ultimately earned her the top position. Reflecting on her win, she described the moment as a powerful affirmation for young Nigerians striving to bring their ideas to life. She noted that the experience pushed her to grow, strengthened her confidence, and deepened her belief in her entrepreneurial journey.
Pearl Ubani revealed plans to channel the prize money into expanding Myria Gee. Her cosmetics manufacturing brand that focuses on locally made beauty products, hands-on formulation training, and brand development for emerging entrepreneurs across the country.
Executive Producer Mide Akinlaja highlighted that the tenth anniversary season, themed “Be Unconventional,” attracted thousands of applications nationwide. The competition featured regional auditions in Abuja, Port Harcourt, Enugu, Lagos, as well as online entries, culminating in a dynamic season designed to ignite entrepreneurial passion among Nigerian youth.
He explained that the top 20 contestants lived together in the Titan House for 10 weeks, tackling weekly business challenges before facing evictions. Akinlaja also praised the judges Kyari Bukar, Chris Parkes, Tonye Cole, and Lilian Olubi for offering mentorship and helping the contestants refine their business acumen.
The season’s title sponsor, Betano, alongside platinum sponsor First City Monument Bank and partners like SIFAX Group, Arik Air, Lifemate Furniture, Nikky Taurus, and NITDA, played vital roles in supporting the show.
