Verve, Africa’s leading domestic payments card brand and a subsidiary of the Interswitch Group, has unveiled Google Play as its strategic partner for the eighth edition of VerveLife (8.0), Africa’s largest fitness and lifestyle event series.
The partnership builds on Verve’s expanding collaboration with Google and aims to create more rewarding lifestyle experiences for fitness lovers across the continent. It also reflects both brands’ shared vision of promoting healthier, more fulfilling lifestyles for millions of Africans.
Since its debut eight years ago, VerveLife has grown into Verve’s flagship lifestyle and consumer engagement platform. With over 14,000 participants annually across West and East Africa, it has become one of the most influential fitness movements on the continent. Each edition features high-energy workout sessions, dance routines, and fitness challenges led by top instructors, ending with an electrifying after-party that celebrates community and wellness.
Speaking on the new collaboration, Cherry Eromosele, Executive Vice President, Marketing and Communications at Interswitch, said VerveLife 8.0 will surpass previous editions. She noted that the partnership with Google Play will enrich participants’ experiences with exclusive merchandise, special incentives, and exciting rewards during the grand finale on November 1, 2025.
This partnership follows Verve’s earlier collaboration with Google in 2023, which enabled Nigerians to use Verve cards for transactions on the Google Play Store and YouTube. Anthea Crawford, Head of Retail and Payment Partnerships at Google Play, explained that the initiative not only simplifies digital payments but also fosters a more inclusive digital ecosystem for Nigerians.
The VerveLife 8.0 fitness tour, themed “Elev8”, will visit Enugu, Ibadan, Abuja, Kampala, and Nairobi before concluding at Lagos’ Eko Convention Center. With a blend of fitness, music, rewards, and community spirit, VerveLife 8.0 promises an unforgettable celebration of health and wellness across Africa.
