The long-awaited World Jollof Festival with Hilda Baci, proudly sponsored by Gino, officially takes center stage today, Thursday, September 12th, 2025, at the prestigious Eko Hotel & Suites, Lagos. The event promises to be a cultural and culinary celebration that will unite food lovers from around the world under one roof.
Excitement has been building for weeks, and according to Hilda Baci, the overwhelming support from fans and food enthusiasts exceeded expectations. In fact, the initial venue could not accommodate the massive turnout of registered participants, prompting a switch to a larger space to ensure everyone can share in this historic occasion.
The festival kicks off at 9:00am and will feature live cooking experiences, food exhibitions, and interactive sessions that highlight the rich heritage of Nigerian Jollof Rice. Known globally for her Guinness World Record-breaking cook-a-thon, Hilda Baci is set to make history again as she leads the festival in showcasing the beloved West African dish.
In preparation for the big day, Hilda revealed that she personally took part in readying the festival’s massive cooking pot, ensuring it was spotless and ready for thousands of servings of Jollof. With the trusted support of Gino, a brand deeply rooted in African kitchens, the festival blends tradition with modern culinary innovation.
For those unable to attend physically, the celebration will stream live across multiple social media platforms, giving global audiences the opportunity to experience the energy and flavors of Nigeria’s most iconic dish.
With music, food, and culture converging in one unforgettable event, the World Jollof Festival promises to be more than just a feast.
