The quirky, wide-toothed Labubu doll has become a global fashion sensation. Capturing hearts and dominating social media trends from Asia to Africa. Originally designed by Hong Kong-born artist Kasing Lung and produced by Chinese toy giant Pop Mart.
The labubu doll draws inspiration from The Monsters Trilogy, a Nordic mythology-themed graphic novel.
Fitted with hinged key rings, Labubu dolls double as stylish accessories. Now spotted on handbags, backpacks, and even in home décor. Their popularity soared through viral unboxing videos, particularly among women, teens, and boutique influencers flaunting their collections online.
What started in China has now swept through Canada, South Korea, the U.S., the U.K., UAE, Italy, Spain, and Southeast Asia. The craze hit new heights after BLACKPINK’s Lisa flaunted her Labubu charms, prompting other global celebrities like Rihanna, Kim Kardashian, Dua Lipa, David Beckham, and Lizzo to follow suit.
In Nigeria, although no mainstream celebrity has embraced it, the trend is buzzing online. Influencers like Kasibaby (@lifestyle_ng) and Angela Nwosu have shared their Labubu experiences often with mixed emotions. While Kasibaby paid N260,000 for her lemon-colored doll, Angela questioned its value after spending over N200,000.
The trend has also taken a humorous twist locally, with Nigerians using Shigidi effigies or plastic dolls as creative substitutes. Meanwhile, international TikTok users like @nataliiereynoldss expressed regret after spending hundreds of dollars on “non-attractive” versions.
Labubu’s popularity peaked when a 4-foot figurine sold for $150,324 at a Beijing auction, making it the most expensive designer toy of its kind. Since 2019, over 300 variations have been released, ranging from $15 to $960. With imitations like “Lafufu” now in circulation, collectors are urged to verify authenticity by checking for signature Pop Mart and Kasing Lung branding.
