The highly anticipated 10th edition of Big Brother Naija, tagged “BBNaija Naira” and nicknamed “10 Over 10”, officially launched on July 26 and 27, 2025, with an exciting double-premiere event. This milestone season kicked off on DStv Channel 198 and GOtv Channel 29, drawing millions of viewers across Nigeria and beyond.
The launch weekend featured the grand unveiling of 28 housemates, a diverse mix of vibrant personalities and unique backgrounds. On the first night, 15 female contestants were introduced. Ranging from entrepreneurs and lawyers to creatives and single mothers. The male housemates joined shortly after, completing the lineup and setting the stage for a highly competitive and drama-filled season.
This year, BBNaija raises the stakes with an impressive ₦150 million grand prize, the biggest in the show’s history.
Themed “Naira”, the season celebrates hustle, ambition, and the everyday Nigerian spirit. Combining glamour, grit, and unexpected twists to keep fans engaged throughout the 10-week run.
From the very first night, viewers witnessed bold introductions, strategic alliances, and subtle rivalries beginning to form. The house has been completely redesigned. Offering luxury spaces, high-tech features, and 24/7 surveillance to capture every move.
According to show organizers, fans can expect interactive voting, surprise twists, celebrity guests, and intense weekly challenges. Host Ebuka Obi-Uchendu returns once again, bringing his signature charisma and fashion flair to the live shows.
In summary, the BBNaija Naira Seasonis set to deliver top-tier entertainment with its largest housemate pool and richest reward yet. As the game unfolds, expect thrilling moments, emotional stories, and unforgettable drama BBNaija 10 is here, and it’s bigger, bolder, and better than ever.
