Nigerian music sensation Ayra Starr has addressed the viral video circulating online that falsely outlines alleged terms of her contract with Roc Nation, the U.S.-based management company owned by Jay-Z.
In the video, a content creator claimed Ayra Starr was barred from having a boyfriend, starting a family, collaborating outside the label, and even required to align her fashion and online persona strictly with the label’s vision. But Ayra Starr’s humorous reaction to the claims asking fans if they were sure she even knew about such terms, quickly shut down the rumors.
The reaction, though lighthearted, helped put fans at ease. Concerns had been growing online about whether Roc Nation was limiting the young star’s creative and personal freedom. However, her public demeanor, music style, and vibrant personality remain unchanged since signing with the label.
Ayra Starr’s Winning Streak in 2025
Despite the noise, Ayra Starr is clearly thriving. She kicked off 2025 with a landmark win at the MOBO Awards, taking home the trophy for Best African Act. She followed that up by joining Tems as one of the few Nigerian female artists to win the BET Award for Best International Act.
She’s also making musical waves. Her latest single, “Hot Body”, comes shortly after her sultry collab with Wizkid, “Gimme Dat”. And if that wasn’t enough, she’s currently on tour with Coldplay, performing her biggest hits at sold-out stadium concerts around the world.
While Ayra Starr’s Roc Nation contract remains confidential as is typical in the industry, her actions speak louder than rumors. From award wins to chart-topping hits and global tours, the superstar remains fully in control of her artistry and career trajectory.